MarketingBag Analytics

YouTube analytics for authorized brands.

MarketingBag is a private digital management and analytics platform. The integration with Google and YouTube allows a user to voluntarily authorize read-only access to their channel to view performance metrics within MarketingBag.

Read-only integration
  • YouTube Data API v3
    Channel identification, videos, thumbnails, and public statistics.
  • YouTube Analytics API
    Views, watch time, audience retention, subscribers, and available breakdowns.
  • Google OAuth 2.0
    The user decides when to connect or disconnect their channel.
What the integration does

Data for analysis, not for channel management.

Performance

View counts, watch time, average view duration, audience retention, and available interactions.

Content and audience

Displays performance by video, traffic sources, devices, and geography when YouTube makes those data available.

User control

MarketingBag does not publish, modify, or delete videos. Access can be revoked from the platform or from the user's Google Account.

Google OAuth permissions

How MarketingBag uses YouTube permissions.

MarketingBag follows a least-privilege model and requests only the read-only permissions required to provide the YouTube Analytics functionality selected by the authorized user.

YouTube read-only access
Read only
https://www.googleapis.com/auth/youtube.readonly

MarketingBag uses this permission to identify the YouTube channel explicitly authorized by the user and to retrieve read-only channel and video information used inside the YouTube Analytics module.

  • Channel name and Channel ID
  • Current subscriber count and public channel statistics
  • Public video count
  • Video titles, IDs and thumbnails
  • Read-only channel and video metadata
YouTube Analytics read-only access
Read only
https://www.googleapis.com/auth/yt-analytics.readonly

MarketingBag uses this permission to retrieve YouTube Analytics performance reports for the channel explicitly authorized by the user.

  • Views and watch time
  • Average view duration and audience retention
  • Subscribers gained and lost
  • Traffic sources and device types
  • Geography when YouTube makes those data available
  • Video performance for the selected reporting period
Read-only use only. MarketingBag does not create, upload, edit, publish, delete, or otherwise modify YouTube content or the user's YouTube account. Authorized YouTube data is used only to provide analytics dashboards and executive reports to authorized MarketingBag users.
Google data usage. MarketingBag uses authorized data exclusively to provide the analytics features requested by the user. It does not sell this data, use it for personalized advertising, or use it to train artificial intelligence models. Data is processed in accordance with our Privacy Policy and the applicable Google and YouTube policies.